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Want To Get Better At Copywriting? Study These 6 Legendary Sales Letters
Here are six legendary ads and sales letters that show you how to master key copywriting elements from the headline to the close.
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Copywriting Cheat Sheet: 27 Cardinal Rules of Writing Compelling Copy
I love taking notes. So for the past 7 years I’ve kept track of every useful piece of copywriting advice I came across in books, coaching sessions, courses and from personal trial and error. Recently I combed through my notes and picked out the lessons, advice and ideas that made the biggest difference in my…
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How Truly Great Art Breaks Through the Illusion of Reality
The magic ingredient shared by extraordinary works of music, art and writing.
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The Pros and Cons of Becoming a Full-Time Copywriter
You like to write. You enjoy marketing. You “get” human psychology. Three desirable traits for anyone thinking about becoming a copywriter. But before you make the decision to dive head first into a career change, here are the pros and cons of working as a full-time copywriter to consider. For reference, I’ve been working as…
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7 Copywriting Secrets All Writers & Marketers Should Know
This month marks my 6th year as a Copywriter. And if I had to sum up the biggest lessons I learned over the years (and wish I knew sooner) it would come down to these seven ideas. So whether you’re running a business, offering online courses or writing for fun, knowing these copywriting secrets can…
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The #1 Mistake New Copywriters Make
When I started out in copywriting, I had the good fortune of working with a terrific senior Copywriter. The best part? She wasn’t afraid to give brutally honest feedback — even if it did sting sometimes. A few months into working together, one suggestion in particular changed my approach to editing and improved my copy…
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11 Brilliant Pieces of Writing Advice From The World’s Greatest Authors
Who am I to give writing advice? Nobody compared to Ernest Hemingway, Nora Ephron, or Lev Tolstoy. Yes, I might do it anyway. But in this article, I’m channeling some of the world’s most celebrated authors as a source of wisdom on how to improve your writing. So here are 11 pieces of timeless advice…
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9 Lessons on How to Make Your Writing More Funny from David Sedaris
I first discovered David Sedaris in college. My boyfriend at the time played “SantaLand Diaries” for me, and from then on I was hooked. Because when it comes to writing humor, no one does it better than David Sedaris. Out of all the writers I read, Sedaris is the only one whose stories actually make…
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8 Fascinating Rejection Letters Received by Now Famous Authors
“For your own good do not publish this book.” In Big Magic, Elizabeth Gilbert recalls a rejection notice she received for her short story called “Elk Talk”. The editor-in-chief of the magazine told Gilbert the ending of her story fell short, so they would not publish it. Gilbert took the rejection in stride and moved…
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How to Improve Your Memory Using This 2,500-Year-Old Technique
It won’t magically give you a photographic memory, but you can get pretty darn close. The year was 477 B.C. As legend has it, the Greek poet Simonides of Ceos was attending a banquet where he had just delivered one of his famous poems. After he was done, two messengers summoned Simonides to step outside.…
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Lyuba golovina 