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8 Hooks From Famous Novels That Teach You How to Grab Your Reader’s Attention
How to create a “slippery slide” so readers can’t tear their eyes away from your writing Every once in a while, you come across a book with an opening so good you just have to keep reading. This is what’s known as the “golden rule” of copywriting. The goal of each sentence is to keep…
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How to Use Lateral Thinking to Spark Your Creativity
What does DNA look like? I bet a mental image of the double helix just popped into your mind. Yet there was a time when scientists struggled to understand what this fundamental building block of life looked like and repeatedly ran into dead ends trying to figure it out. That is until Dr. James Watson…
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The Greek Fire Effect: How to Be so Good You Can’t Be Copied
Though many will try. Remember the crazy green wildfire from Game of Thrones? Turns out, something similar existed back in the Byzantine Empire around the 7th century BC. This liquid weapon known as “Greek Fire” could be delivered using a siphon to spray enemy ships from a distance. As legend has it, Greek Fire even…
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Lyuba golovina 