Category: Copywriting
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Want To Get Better At Copywriting? Study These 6 Legendary Sales Letters
Here are six legendary ads and sales letters that show you how to master key copywriting elements from the headline to the close.
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Copywriting Cheat Sheet: 27 Cardinal Rules of Writing Compelling Copy
I love taking notes. So for the past 7 years I’ve kept track of every useful piece of copywriting advice I came across in books, coaching sessions, courses and from personal trial and error. Recently I combed through my notes and picked out the lessons, advice and ideas that made the biggest difference in my…
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The Pros and Cons of Becoming a Full-Time Copywriter
You like to write. You enjoy marketing. You “get” human psychology. Three desirable traits for anyone thinking about becoming a copywriter. But before you make the decision to dive head first into a career change, here are the pros and cons of working as a full-time copywriter to consider. For reference, I’ve been working as…
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7 Copywriting Secrets All Writers & Marketers Should Know
This month marks my 6th year as a Copywriter. And if I had to sum up the biggest lessons I learned over the years (and wish I knew sooner) it would come down to these seven ideas. So whether you’re running a business, offering online courses or writing for fun, knowing these copywriting secrets can…
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The #1 Mistake New Copywriters Make
When I started out in copywriting, I had the good fortune of working with a terrific senior Copywriter. The best part? She wasn’t afraid to give brutally honest feedback — even if it did sting sometimes. A few months into working together, one suggestion in particular changed my approach to editing and improved my copy…
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8 Hooks From Famous Novels That Teach You How to Grab Your Reader’s Attention
How to create a “slippery slide” so readers can’t tear their eyes away from your writing Every once in a while, you come across a book with an opening so good you just have to keep reading. This is what’s known as the “golden rule” of copywriting. The goal of each sentence is to keep…
Lyuba golovina 