Tag: Writing
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Copywriting Cheat Sheet: 27 Cardinal Rules of Writing Compelling Copy
I love taking notes. So for the past 7 years I’ve kept track of every useful piece of copywriting advice I came across in books, coaching sessions, courses and from personal trial and error. Recently I combed through my notes and picked out the lessons, advice and ideas that made the biggest difference in my…
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How Truly Great Art Breaks Through the Illusion of Reality
The magic ingredient shared by extraordinary works of music, art and writing.
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7 Copywriting Secrets All Writers & Marketers Should Know
This month marks my 6th year as a Copywriter. And if I had to sum up the biggest lessons I learned over the years (and wish I knew sooner) it would come down to these seven ideas. So whether you’re running a business, offering online courses or writing for fun, knowing these copywriting secrets can…
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The #1 Mistake New Copywriters Make
When I started out in copywriting, I had the good fortune of working with a terrific senior Copywriter. The best part? She wasn’t afraid to give brutally honest feedback — even if it did sting sometimes. A few months into working together, one suggestion in particular changed my approach to editing and improved my copy…
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8 Hooks From Famous Novels That Teach You How to Grab Your Reader’s Attention
How to create a “slippery slide” so readers can’t tear their eyes away from your writing Every once in a while, you come across a book with an opening so good you just have to keep reading. This is what’s known as the “golden rule” of copywriting. The goal of each sentence is to keep…
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How to Use Lateral Thinking to Spark Your Creativity
What does DNA look like? I bet a mental image of the double helix just popped into your mind. Yet there was a time when scientists struggled to understand what this fundamental building block of life looked like and repeatedly ran into dead ends trying to figure it out. That is until Dr. James Watson…
Lyuba golovina 